La Ciendita: site discovery

A few questions so we can build a site that sounds like you. Not a sales quiz.

Welcome in

Enter the access phrase to open the discovery form.

Prepared by Carson Livingston, CEO of Amass Clientele.

Question 1 of 10 8%

Don’t fill this out:

Question 1 *

Capacity or clarity?

Right now, what matters more for La Ciendita?

More people finding us and walking in (or coming to events)

Already at capacity; need the online side clearer / more professional

Optional note

Question 2 *

Who should the site speak to first?

Select all that feel most important. Multi-select is fine.

Neighbors who already know us

Humboldt folks who haven’t found us yet

Visitors / tourists

People shopping for gifts / cultura from farther away

Question 3 *

A perfect visit

When someone has a “perfect” visit to La Ciendita, what happened for them?

Question 4 *

First 10 seconds on the site

Your bio says “a casita away from your casita.” The shop reel talks about “a market for our people and our artists” and “cultivating our cultura.” What parts of that story do you want a stranger to feel right away?

Question 5 *

How Arcata sees you

How do you want Arcata to see La Ciendita vs how you think people see you now? Anything that feels off or incomplete when someone only knows you from Instagram or walking by?

Question 6 *

#1 job of the website

For a new visitor, what’s the top job right now? Tap to rank your top 2 (1 = most important).

Select 2 options.

Question 7 *

Must-haves and hard nos

What should never be missing (words, colors, artists, bilingual English/Spanish, accessibility, courtyard/events vibe)? Anything you refuse to sound like?

Question 8 *

Online buying later?

Ship, local pickup, event tickets, or keep the site as “come to 655 9th / follow IG” for now?

Interested in online buying later (ship, local pickup, and/or event tickets)

Keep the site as come to 655 9th / follow IG for now

Not sure yet

Optional note

Question 9 *

Photos and videos you love

Best photos/videos you already love (store, courtyard, makers, events)? Who owns them, and can we use them?

Question 10 *

Coming up soon

Anything happening this weekend or soon that the site should be ready to highlight first (event, fundraiser, product drop)?

Almost done

How should we follow up?

Optional. Name, role, and best email or IG handle.

Name

Role

Email or IG handle

Review

Look good?

Skim your answers, then submit. You can go back to edit.

Gracias

Thanks so much. We’re going to get to work on making you something awesome.

From Carson

One more optional step

If you have photos, logos, mission docs, product lists, or anything that helps us feel the brand (even if it never goes on the site), drop it in this folder. No pressure if you skip it.

Open asset folder

Carson Livingston
Amass Clientele